The present situation emerging out of the pandemic has hit the tourism and travel sector the most. No one can deny that. However, with things improving all across the globe, both international and domestic tourism and travel are sure to witness an uptick. Some would feel that thus this sector would not need any digital marketing. This couldn’t be further from the truth. Tourism and Travel Digital Marketing gives that extra nudge that is needed in converting the unconvinced into an actual customer. Alpha Media works to make sure that your business gains the most out of digital marketing through our properly designed strategy.
More and more people are indoors and their preferences when it comes to tourism and travel decisions are concerned to have undergone a sea change. Your digital marketing strategy needs to take this into consideration. While big brands have been able to sustain themselves through the financial crunch, they too need to rebrand themselves in order to be able to tap into the potential market post the pandemic. On the other hand, individual operators have faced enormous scenarios and need a helping hand to come out of the mess. In light of these facts, digital marketing has never been more important for the tourism and travel industry.
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Alpha Media’s speciality can be said to be building an overarching strategy for your tourism and travel digital marketing needs keeping in mind any specific requirements that your business might have.
It’s fair to say that the use of digital marketing is not new to the tourism and travel sector. However, its efficacy has always been a question mark. But the present situation has made digital marketing one of the few options available to businesses to reach out to the consumer. For the relatively new business, digital marketing for travel and tourism includes the traditional approaches to digital marketing for other sectors like Search Engine Optimisation (SEO), Website Design and Development, Social Media Outreach, Google Ads, Email Marketing, Content Marketing and Pay-Per-Click Campaigns.
For the tourism and travel sector, SEO is one of the two pillars of any coherent digital marketing strategy, the other being social media marketing. For travel and tourism brands or businesses, it becomes crucial to be visible not just on social media but also come up on top of search results. It is well known that all people looking to travel or tour lookup online for recommendations and any agency that comes up on top is considered to be a worthy one at first glance. This can yield awesome results for your business.
As mentioned earlier, social media marketing is the other pillar on which a comprehensive digital marketing strategy for the tourism and travel industry would be based. Influencer marketing and the use of celebrities in the tourism sector has known to yield results even in a pandemic. People want to live vicariously just like their favourite actors and actresses. Also, brands that engage their audience on social media lead to higher conversion into customers.
In order to gain the most out of search engine optimisation, it is necessary for your business to have a fully functional and aesthetically pleasing website. The website should provide information about all your services and the costs for those services. Further, it must contain information about discounts and offers at a prominent place. Lastly, it must be a treat for the eyes and ears and must make the visitor want to pack their bags immediately. This can be achieved through a professional agency like ours.
This aspect of tourism and travel digital marketing is often not given as much importance as SEO. However, it is one of the easier ways to attract the correct eyeballs and takes lesser time too. All that is required is correct knowledge about the placement of Ads and the use of appropriate search keywords to target. It will be surprising to you if you notice the results that Google Ads deliver for the tourism and travel industry as compared to other sectors.
For the tourism and travel industry, reaching out to past customers is as crucial as finding new ones is. Email marketing starts right from building an email database of customers (both past, present and prospective) so that every time you have a discount or offer running, you can spread the message to the right audience. Spending on travel and tourism is sure to rise as people have been itching to spend money on leisure trips both at home and abroad. A perfectly executed email marketing strategy can help you tap into this potential group of customers.
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As the tourism and travel industry is one of the biggest employers in the country, there is no doubt that the use of digital marketing to further the interests of all stakeholders in the industry cannot be overstressed. Firstly, digital marketing will help you in reaching out to that unknown person sitting on a computer in some faraway city or village and convert him into a customer. Secondly, digital marketing in the tourism and travel industry is crucial because it helps in crystallising your brand down to the last wire. It helps in making you look synergised and not just an ad-hoc brand.
Indulging in tourism and travel digital marketing also has the following advantages:
Improved lead generation
Increasing awareness about your services
Cheaper as compared to traditional modes of marketing
Reaches far and flung out areas
The Ffster pace of business expansion
Combined benefits to both business and tourists
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Our team of professionals who will work with you shall not be newbies to the tourism and travel sector. Alpha Media has dedicated teams for various sectors with domain knowledge about that area. Tourism and Travel are no different. Our staff has worked with multiple businesses in the sector and has an excellent track record of delivering results.
The changing situation around covid-19 have affected the tourism and travel sector for the foreseeable future. There will be ebbs and flows depending on the government regulations. However, we understand that as a sector, your business needs to keep updated both knowledge-wise and regulatory information wise. Alpha Media provides you with constant updates about how you can change your digital marketing strategy to suit the changing dynamics.
Alpha Media is conscious of the fact that the tourism and travel industry has both small and big players and we ensure that whatever be your goals, we use our expertise in digital marketing to help you achieve those goals. We start by looking at your existing digital media presence and move ahead by devising a plan that makes your brand a viable one and with time, the most sought after brand in your chosen niche.
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Alpha Media realises that while covid-19 might have put a pause to leisure travel from the common man, it has not put an end to it. Livelihoods of people employed by the tourism and travel industry are at stake and any opportunity that presents itself due to the opening up of some tourist spots needs to be grabbed with full responsibility.
We, at Alpha Media, believe that your business and the people behind the business are most important. This is the central focus behind all our digital marketing plans. However, we look forward to sitting down with you and narrowing down a specific plan suited just for your business if you do not want to go ahead with our comprehensive plans.
In the present situation where people are genuinely concerned about safety and security, a successful digital marketing strategy is one that convinces people about the protocols followed at various locations and by your business as well. Unless you convey confidence and deliver on that promise, and have a digital marketing strategy that compliments such confidence, results will not be to your satisfaction. Alpha Media helps you project that confidence to your audience.
Call: +91 9971968447
info@alphamedia.in
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