Digital marketing is the future and search advertising is one of the best ways for a business to tap the market. It is also called sponsored advertisement, search engine marketing, pay-per-click marketing, cost-per-click marketing, and others. You might have seen so many links with a tagline ad, or sponsored when you search for a product or service. This is the work of search advertising. It is a technique where ADs display the search results by matching the perfect query.
Once, you will avail of the services of Alpha Media, you too can be on the first page of Google at that place. Search advertising is very effective and provides good ROI to all sorts of businesses. As a digital marketing company, we will chalk out a plan that will increase your brand visibility and business prospects.
We offer search advertising services on Google. Google is one of the leading providers of search ads and it follows transparent and professional ways of fixing pricing for different keywords.
If someone looks for a product or service, the search engine presents two types of results:- Sponsored and organic results. Mainly organic results show in between the pages whereas sponsored advertisement shows at the top and bottom of the page. It is not certain that you will get sponsored advertisements all the time. In case of no such ads for that particular keyword, you will not see an advertisement. The search engine typically indicates which results are sponsored so you get a fair idea about the organic results. The color and texting of the sponsored results are also different to make you understand.
Google is one of the best and highly used search engine and technology companies. Its services like Gmail, YouTube, Google Doc, Google Drive, Play store, etc have billions of users worldwide. The company offers advertising options for a business that is called Google Ad management services.
The services help you to show your ads alongside the searches so that you can target the customer in a better way. However, the Google ad services are a paid service and for a business, it is not feasible to do all that to avail the services of Google advertising. That is why it is important to contact external Google ad management Services Companies like Alpha Media. Once you hire us for your entire Google Ads, we ensure that you get the best out of the advertising at nominal prices.
Baidu (8.13%)
Microsoft Bing (7.31%)
Yahoo (5.6%)
Ask (0.13%)
1. Relevance: This is the one important aspects of the search advertisement. Google applies various methodologies to understand the relevance of the searches. Every search engine company analysis content of each ad to determine how well it relates to the query. It helps in showing the required information to the users thus giving a great-searching experience to the users. Google will not show the shops located in Mumbai when someone searches shirt store near me from New Delhi. The company uses location, past searches, social media accounts, and other aspects to understand the relevance of the ads.
2. Advertisement format: Google uses the methodology to understand various advertisement formats. So someone looking for summarizes data will not like a link with heavy data. Google read and analyzed valuable extensions, structured data, extra information, ratings, directions, prices, directions, phone numbers, and others too.
3. Landing-page experience for users: You should know that highly relevant landing pages get a higher AD Rank score. So despite having an advertisement for a particular keyword, if your website does not have relevance, original content, easy navigation, and transparency, it is possible that your ad will not appear. It is always advisable to contact a good digital marketing company like alpha media for original content creation, SEO-Friendly content, responsive websites, and easy navigation.
4. Google algorithms: Google also emphasizes the expected click-through rate that is a type of estimation based on a self-learning system. Google has a fair idea about the click-through rates of all the ADs it displays with various ways like users “upvote”. Consequently, Google shows more of what they like and estimates the rates for all future ads.
Increase your online sales, bookings or Mailing list sign-ups with online ads that direct person to your website or apps.
Increase your phone leads from your customers with ads that feature your phone number and a click-to-call button.
Get more customers footfall with business ads that help your customers find your business on the map.
At Alpha Media, we provide the estimated cost only after a thorough analysis of the client’s requirements. We do an in-depth study, keyword research, and the target audience to settle for a particular cost range.
However, we assure you that you will get the lowest prices when you compare the level of expertise and professionalism we have. The best things about the Google search advertising: -It allows you to set the daily budget and you may also start and stop the campaign anytime from anywhere. Get in touch with us to know more about the cost and others.
See, we believe in having a transparent working principle and always try to remain honest all the time. No one can guarantee the number 1 tag because the number one tag depends on many other factors like Google algorithms, the demand of the products/services, competitor activities, quality score, changing trends, and much more. However, we may assure you that we will use the best-in-class methodology to ensure that you get a higher ranking on Google.
It depends on the type of ad you have chosen, in the general case you become able to see the visible data in case of pay per click hours after your ads goes live. However, please note that it takes some time to get the data and analysis to understand the ROI of the campaign.
Strategy initiation and campaign creation
We work with the clients to understand the requirements and all aspects of the work. We create a comprehensive search advertising strategy that is based on your objectives, budgets, target audience, and resources. We try to use a methodology that is long-term and must be focused on creating a structure that will be easy to maintain and scale. We have a team of experts that exactly know how to approach search advertising and they do with perfection.
Keyword research and shortlisting
The keyword is the most important aspect of search advertising. For particular products or services, there could be over a hundred keywords so it is better to understand the keywords. We do not just target a particular product or service, we apply methods in such a way that you get free advertisement of all your products. We assure that customers click on the advertisement and they reach your websites. We use proprietary tools to devise a keyword strategy that will set you up for success.
Creation of advertisement and testing of Ads
We use best-in-class Ad creation methods for boosting conversion and enhancing engagement. We are based in New Delhi and we have over 10 years of experience in the same genre so we know how to develop attractive and relevant ads designed to capture the audience’s attention and build recall. Above that, we believe in the experiment. So before going live, we go through testing with advanced tools to understand the efficacy of the campaign. We test the ads across platforms and devices so you don’t lose out on opportunities.
Bid Management and Bid optimization
We are a company made to serve the business with all types of background. We understand that it is not feasible for small companies to go for high-budget bidding. So we optimize the bidding strategy to generate more clicks and leads. Whatever money you invest into search advertising, we work on that so that you get an excellent return on that. We constantly monitoring and optimizing to maximize efficiency and lower your cost-per-acquisition.
Page design and optimization
The landing page works like a storefront of a physical shop. Just like we see the front side of the physical shop, users take a view of the landing page. What if, you run an advertisement and users came to your website and then closed the window within a minute. In that case, you will have to pay the price as the customer has clicked but you did not get the desired results from the user.
Our teamwork on optimizing the landing page and making it aligned with your ads. A successful landing page should have quality like relevance, information, and a strong call-to-action. We have an expert team those works in an integrated manner to ensure that you have powerful landing pages to drive conversions and sales.
Analysis and reports
We give great emphasis to this section, as it helps in determining the returns on the money. We set up URL tracking with Google Tag Manager and UTM tags to correctly track where conversions are coming from.
It helps in determining the gaps and opportunities and presents a great tool for successful optimization. We also do follow-up search campaigns with comprehensive reporting, detailed analytics, and our personal assessment of the next steps.
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