Are you Running Gym or Fitness Centre and looking for new ways to boost your gym marketing plans and gain more new clients? If your answer is “Yes”, then we at Alpha Media can help you to design and implement perfect gym and fitness digital marketing strategies which helps you to get new members for fitness centres. Alpha Media Offers everything you require to drive more fitness clients and selling more memberships to grow your fitness brand.
Our Gym Fitness Digital Marketing Experts will give special emphasis in building your fitness brand’s marketing strategy from warm-up to cool down and work with you at every step of the way to build your gym’s strength in your community.
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The fitness space has undergone a sea change from just a couple of years back. The first two waves of the pandemic have hit space pretty bad. This cannot be overstated. With the second wave ebbing away and the pace of vaccination picking up all across the country, many states are opening up their gyms. With people spending more time sitting and working from home, once things start getting back to normal, fitness is one area sure to witness a boom. A good digital marketing strategy is imperative for gym and fitness centres. Gym and Fitness Digital Marketing, when done correctly, can give that extra push that is required to convert a lead into a real customer who will bring in the much-needed cash flow to your business in these troubling times. Alpha Media’s motto is to ensure that digital marketing works for you and all your business goals are met.
It doesn’t matter if you are a big global brand or a local businessman looking to make a mark in your surroundings, Alpha Media’s digital marketing plans for Gym and Fitness Centres will surely help you in achieving your goals. We see what the customer wants and the decision-making process used by customers worldwide is changing. In such a situation, how do you expect to gain more customers if you stick to the old methods of marketing? This needs to be taken into consideration by your digital marketing strategy. It cannot be worthwhile to compare the digital marketing strategies employed by big brands to keep themselves afloat with the plan that is suitable for you. Small businesses are the backbone of our economy and can lead the revival post the pandemic. These factors make it all the more important for the industry to employ digital marketing and make it into one of the most potent weapons in their arsenal.
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We, at Alpha Media, make it a point to build a comprehensive plan for your gym and fitness centre digital marketing which also caters to niche-specific requirements that your business might have.
Digital Marketing for gyms and fitness centres has started gaining currency worldwide and more so in India as the internet has been made more accessible to the common man. What has not been seen is the novel use of various digital marketing tools available to a digital marketer. We, at Alpha Media, consider digital marketing to be both a science as well as an art. Our team of expert professionals use the science in the form of technical domain knowledge required to execute results and our team of copywriters and innovators work artistically to make detailed plans.
In the gym and fitness space, SEO is the biggest of the two pillars of any coherent digital marketing strategy, the other being social media marketing. It is crucial that your business should be visible not just on social media but also come up on top of search results. It is well known that all people looking to get fit lookup online for recommendations and any gym or fitness centre that comes up on top is considered to be a worthy one at first glance.
We’ll help you take the guesswork out of creating and executing a plan for SEO & SEM with a plan that includes:
Website SEO Audits: Our digital marketing experts identify the hurdles between your website and the search engines with a comprehensive website SEO audit. This is used to inform a strategic SEO plan for your fitness brand website. We'll look at your site the way Google sees it and highlight what needs to be improved.
Information Architecture, Meta Data & Keyword Optimization: We’ll help you drive higher volume of relevant traffic and conversions on your website, while decreasing the bounce rate by optimizing your keywords, meta-tags and how information is structured and presented.
Off-Page analysis & Ongoing SEO: We help you to understand how to outrank your competitors in search engines by conducting an analysis of back-links and keywords related to your own website's pages and that of your direct competitors.
Local SEO: Being owner of Gym or Fitness centers you wants to attract customers from your nearby regions. Your fitness center can become the local gym of choice by letting our experts optimize your local search listings and configure location pages on your website.
It cannot be stressed enough that social media marketing is the other pillar on which a comprehensive digital marketing strategy for the gym and fitness industry would be based. Influencer marketing works wonders in the space. People want to live vicariously just like their favourite actors and actresses. Also, brands that engage their audience on social media lead to higher conversion into customers.
Social Media Strategy & Advertising: We not only engage your existing members through social media platforms, we also attract and drive new fitness clients for your fitness center. Let us help you find new leads and prospects through social media ads and set you apart from other gyms in your area.
Social Media Contests & Giveaways: Our social media marketers can help you attract new gym prospects with innovative & engaging ways through social media contests and giveaways. We take a unique approach to your social media contest to help bring in more prospects & active members than ever before.
Social Content Production & Publishing: Our social content is strategic and designed to engage existing members and prospective members. Witness your increasing social media engagements from the work of our copywriters and graphic designers.
For any digital marketing strategy to gain the most out of search engine optimisation, it is necessary for your business to have a fully functional and aesthetically pleasing website. The website should provide information about all your services and the costs for those services. Further, it must contain information about discounts and offers at a prominent place. Lastly, it must be a treat for the eyes and ears and must make the visitor want to pack their bags immediately. This can be achieved through a professional agency like ours.
Custom Built GYM Website Features:
Custom Design
Built on HTML or Wordpress
Optimized for Conversions
Responsive and Secure
Search-Engine Friendly
Easy-to-share on Social Media
This aspect of gym and fitness digital marketing is the most important and hence is given as much importance as SEO. However, it is one of the easier ways to attract the correct eyeballs and takes lesser time too. All that is required is correct knowledge about the placement of Ads and the use of appropriate search keywords to target. It will be surprising to you if you notice the results that Google Ads deliver for the gym and fitness industry as compared to other sectors.
Google Ads - Search Advertising, Display and Re-targeting: If you are unsure, Google Ads are working well for Gyms & Fitness Centres then Trust Alpha Media “ The Certified Google Partner”, we assure you and drive quality leads for your Gym Memberships from your target area. If you existing campaign is not performing well, we will conduct a comprehensive audit of your Google Ads accounts and strategy (at not cost to you) to uncover ad budget waste and highlight what needs to be improved and optimized in your Google ads campaign.
Facebook Advertising Campaigns: Are you using Facebook for your fitness brand and not achieving the desired results you are expecting? Our social media marketing team has the expertise to attract interested prospects, leads, and future members to your brand’s page with the help of paid facebook ads. We’ll add the power of Facebook to your sales teams.
Instagram Advertising: Today Instagram has become an important lead generation tool in the fashion & fitness industry. Isntagram accounts for over 500 million active users daily. Tap into this market with paid ad campaigns that target your ideal member with offers they cannot refuse.
For the gym and fitness space, reaching out to past customers is as crucial as finding new ones is. Email marketing starts right from building an email database of customers (both past, present and prospective) so that every time you have a discount or offer running, you can spread the message to the right audience. A perfectly executed email marketing strategy can help you tap into this potential group of customers.
Lead Nurturing Work-flows
New Member Welcome Series
Upsell Campaigns
Member Renewals, Birthdays, Anniversary Campaigns And more…
YouTube marketing (Videos) for your fitness brand provides the great visual experience that photos and text updates won’t offers to your followers. Videos deliver much better impact of your gym, yoga, aerobic or fitness centers. It allows prospective members the opportunity to “visit” your gym virtually before physically entering inside of your fitness center. If done properly, video marketing in this way should only encourage people to come in.
Tips for a Good YouTube Marketing Strategy
Focus must be on quality content. If your video isn’t worth viewing, people won’t watch or Subscribe to your channel, nor they believe anything you say.
Once you have quality content, focus on quality audio. People will sit through so-so video as long as the content is good, and they can hear what you’re saying
Even Smartphones enables you to create high quality videos. You don’t need a fancy camera to make a YouTube strategy work.
Stabilize your video. If possible, use a tripod. Shaky video is another reason people won’t watch.
Focus around a keyword and your gym name. Be sure to include both in the title of your YouTube video.
Call us or drop us an email and we shall take it forward
Call: +91 9971968447
info@alphamedia.in
As the Gym & Fitness Centre pace is one of the most promising sectors in the country, there is no doubt that the use of digital marketing to further the interests of all stakeholders in the industry cannot be overstressed. Firstly, digital marketing will help you in reaching out to that unknown person sitting on a computer in some part of your locality and convert him into a customer. Secondly, digital marketing in the gym and fitness industry is crucial because it helps in crystallising your brand down to the last wire. It helps in making you look synergised and not just an ad-hoc brand.
Indulging in gym and fitness centre digital marketing also has the following advantages:
Improved lead generation
Increasing awareness about your services
Cheaper as compared to traditional modes of marketing
Reaches far and flung out areas
The Faster pace of business expansion
Combined benefits to both business and customers
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Our team of professionals who will work with you shall not be newbies to the gym and fitness sector. Alpha Media has dedicated teams for various sectors with domain knowledge about that area. Gym and Fitness are no different. Our staff has worked with multiple businesses in the sector and has an excellent track record of delivering results.
The changing situation around covid-19 have affected the gym and fitness sector for the foreseeable future. There will be ebbs and flows depending on the government regulations. However, we understand that as a sector, your business needs to keep updated both knowledge-wise and regulatory information wise. Alpha Media provides you with constant updates about how you can change your digital marketing strategy to suit the changing dynamics.
Alpha Media is conscious of the fact that the gym and fitness industry has both small and big players and we ensure that whatever be your goals, we use our expertise in digital marketing to help you achieve those goals. We start by looking at your existing digital media presence and move ahead by devising a plan that makes your brand a viable one and with time, the most sought after brand in your chosen niche.
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We, at Alpha Media, are fully equipped to ensure that even in this pandemic when many states have shut gyms and customer acquisition has come to a standstill, we deliver results for your digital marketing plans. The idea is to remain in the minds of the fitness enthusiast just long enough so that as soon as the restrictions are loosened, they become your customers. Any business or brand that is a part of the fitness industry needs to take digital marketing seriously in these uncertain times.
Alpha Media believes that in any business, the people who it serves are the most important, followed by the people behind the business. With this being our centre stage, we create all your digital marketing plans. In this regard, we also look at any ideas or vision that you may have. As it is rightly said, only the business owner can decide the best or his or her business. All our plans only exist to serve your vision.
Presently, world over, the people are having genuine concerns about safety and security. The fitness space or industry is no exception. Thus, in such a situation, a successful digital marketing strategy is one which assuages these concerns of the people about the protocols followed at various locations and by your business as well. Unless you convey confidence and deliver on that promise, and have a digital marketing strategy that compliments such confidence, results will not be to your satisfaction. Alpha Media helps you project that confidence to your audience. Further, we expand your physical space into the digital space and work with your fitness team to ensure that you serve all those customers who are willing to take the plunge into the virtual world of fitness.
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