The world is not what it was two years back. Sure, the pandemic has hit the hotel industry pretty bad. This cannot be underestimated. But the way ahead is that with the increased pace o vaccination across the globe; travel and tourism are slowly coming back on people’s radars. Hotels are one industry that is also looking up shortly. While some believe that digital marketing would not serve the needs of the hotel industry, nothing could be a bigger misleading statement. Hotel Digital Marketing, when done correctly, can give that extra push that is required to convert a lead into a real customer who will bring in the much-needed cash flow to your business in these troubling times. Alpha Media’s motto is to ensure that digital marketing works for you and all your business goals are met.
The Decision-making process used by customers worldwide is changing. In such a situation, how do you expect to gain more customers if you stick to the old methods of marketing? Businesses and more so the hotel industry needs to understand that decisions like which country or city to travel to and which hotel to stay in are being made more and more in the online world. This needs to be taken into consideration by your digital marketing strategy. It cannot be worthwhile to compare the digital marketing strategies employed by big brands to keep themselves afloat with the plan that is suitable for you. Small businesses are the backbone of our economy and can lead the revival post the pandemic. These factors make it all the more important for the hotel industry to employ digital marketing and make it into one of the most potent weapons in their arsenal.
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We, at Alpha Media, make it a point to build a comprehensive plan for your hotel digital marketing which also caters to niche-specific requirements that your business might have.
Digital Marketing for hotels has existed ever since the internet has been made more accessible to the common man. What has not been seen is the novel use of various digital marketing tools available to a digital marketer. We, at Alpha Media, consider digital marketing to be both a science as well as an art. Our team of expert professionals use the science in the form of technical domain knowledge required to execute results and our team of copywriters and innovators work artistically to make detailed plans.
In the hotel sector, SEO is the biggest of the two pillars of any coherent digital marketing strategy, the other being social media marketing. It is crucial that your business should be visible not just on social media but also come up on top of search results. It is well known that all people looking to travel or tour lookup online for recommendations and any agency that comes up on top is considered to be a worthy one at first glance.
It cannot be stressed enough that social media marketing is the other pillar on which a comprehensive digital marketing strategy for the tourism and travel industry would be based. Influencer marketing works wonders in the hotel industry. People want to live vicariously just like their favourite actors and actresses. Also, brands that engage their audience on social media lead to higher conversion into customers.
For any digital marketing strategy to gain the most out of search engine optimisation, it is necessary for your business to have a fully functional and aesthetically pleasing website. The website should provide information about all your services and the costs for those services. Further, it must contain information about discounts and offers at a prominent place. Lastly, it must be a treat for the eyes and ears and make visitors want to pack their bags immediately. This can be achieved through a professional agency like ours.
An effective website page pays attention to design, logic, emphasis, flow of information and ease of use. We create super effective websites from the scratch and maintain them.
Guest Friendly
Mobile Responsive
Browser Compatibility
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Speed Enhancement
This aspect of hotel digital marketing is sometimes not given as much importance as SEO. However, it is one of the easier ways to attract the correct eyeballs and takes lesser time too. All required is correct knowledge about the placement of Ads and the use of appropriate search keywords to target. It will be surprising to you if you notice the results that Google Ads deliver for the hotel industry as compared to other sectors.
For the hotel industry, reaching out to past customers is crucial as finding new ones. Email marketing starts right from building an email database of customers (both past, present and prospective) so that every time you have a discount or offer running, you can spread the message to the right audience. A perfectly executed email marketing strategy can help you tap into this potential group of customers.
To keep your hotel’s online reputation healthy and positive, regular vigilance is required. A careful watch over reviews and comments by your audience on business is the key. This leads to solid brand endorsements and damage control and thus business.
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The hotel industry contributes largely to the economy of the country; there cannot be two hoots about the fact the use of digital marketing in this industry will create marvellous synergy between the online and the offline modes of marketing as well as further the interests of all stakeholders in the industry. Digital marketing in the hotel industry has twin benefits. On the one hand, you will be able to reach all the nooks and corners of the country through the rampant use of mobile phones and laptops due to the surge in broadband connections even in villages. On the other hand, in the hotel industry, digital marketing not just helps you reach further ahead and look at expansion but also assimilates your business into the brand identity that you are looking to build.
Taking hotel digital marketing seriously also has the following merits:
Higher lead generation
Improved awareness about your services
Economic in comparison to traditional modes of marketing
Far and wide outreach through the internet
The stupendous pace of business expansion
Synergy in benefits to both business and tourists
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The team that will be assigned to work with your hotel will not be unaware of the hotel and travel or tourism sector. We, at Alpha Media, have dedicated teams for various sectors with domain expertise in that area. With special emphasis on the hotel industry, our team of professionals has worked with multiple businesses in the sector and has an excellent track record of delivering results.
Digital Marketing is not a one-off event that can be managed and left to fend for itself. It is a tree that needs to be constantly watered and provided all the nutrients consistently for it to grow well. The covid-19 pandemic has changed the hotel industry permanently. Sure, there will be booms and busts period with changing guidelines and advisories from the government. But that cannot take away the fact you need such a hotel digital marketing agency that is constantly updated with such changing dynamics of laws and rules. Experts at Alpha Media will make sure that your digital marketing strategy works in sync with your business requirements as well as government regulations.
We, at Alpha Media, are seriously aware that in the hotel industry there are several big global players and at the same time, there are a large number of small local businesses. Whatever be your size or business development goal, we aim to help you achieve it sustainably through our knowledge and expertise in digital marketing. What makes us the most sought after brand in the hotel industry digital marketing is that we start by looking at your existing digital media presence and move ahead by devising a plan that makes your brand a successful one.
Elements You Should Keep In Mind At The Time Of Picking A Hotel Digital Marketing Agency
We, at Alpha Media, are fully equipped to ensure that even in this pandemic when leisure travel by the common man has come to a standstill we deliver results for your digital marketing plans. The idea is to remain in the minds of the travel enthusiast just long enough so that as soon as the restrictions are loosened, they become your customers. Further, the hotel industry employs crores of people. Any business or brand that is a part of the hotel industry needs to take digital marketing seriously in these times.
Alpha Media believes that in any business, the people whom it serves are the most important, followed by the people behind the business. With this being our centre stage, we create all your digital marketing plans. In this regard, we also look at any ideas or visions that you may have. As it is rightly said, only the business owner can decide the best or his or her business. All our plans only exist to serve your vision.
Presently, the world over, the people are having genuine concerns about safety and security in terms of travel and tourism. The hotel industry is no exception. Thus, in such a situation, a successful digital marketing strategy assuages these concerns of the people about the protocols followed at various locations and by your business as well. Unless you convey confidence and deliver on that promise, and have a digital marketing strategy that compliments such confidence, results will not be to your satisfaction. Alpha Media helps you project that confidence to your audience.
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