Alpha Media –The Specialist Spa & Salon Digital Marketing Agency

Relax While We Take You to New Heights

One of the important aspects of any business is that you should be able to segregate yourself from the other businesses in your field of work. In the case of salons and spas, there is a problem of plenty. There are salons and spas in every nook and cranny of any locality. In such a scenario, to grab a substantial portion of the market share is a task of resilience. It requires a detailed plan with strategic decision making. Alpha Media is a specialist Spa & Salon digital marketing agency that has worked with numerous spas and salons and helped them reach new heights through the use of digital marketing so that they can do their work to the best of their capability.

We, at Alpha Media, work with a concrete plan of action. At the initial stage, we help in putting your salon or spa in the spotlight. We do this through our processes and make you visible on the map (both physical and virtual), then we drive traffic towards you (both foot traffic and online traffic). This leads to more appointments that people book with you and ultimately leads to higher sales for your salon or spa.

Further, our technology-driven marketing strategies ensure that your online reputation is always positive and caters to the right audience. Digital marketing for salons and spas is both similar as well as different from digital marketing for other fields. While the objective is the same as other fields, the execution needs to be different because salons and spas deliver services that directly affect how people look and feel. If we can make sure people look and feel good, half of the task is done.

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We, at Alpha Media, are known for creating an ideal strategy and execution plan that will ensure that all your digital marketing needs are taken care of and spans across multiple domains.  

Digital Marketing Services That Will Help Your Salon & Spa Flourish

1. Reputation Management – All the leads that come to you through various sources want to look at how your previous customers or clients looked or felt. For this, it is important that we take care of two things – first, we make sure that you have a large number of positive reviews online and second, we use your social media pages to highlight before and after images of your clients. These two steps will ensure that you’re online and offline reputation is taken care of.
2. Social Media Management – We, at Alpha Media, use novel ideas to attract potential customers. Some of our tried and tested social media strategies are as follows: 
   1. Creating and updating your social media presence on Facebook and Instagram
   2. Use of high quality photographs
   3. Before and after images of your clients
   4. Images of your salon and spa
   5. Making it personal by sharing the stories of your stylists and other staff
   6. Details of any products that you sell
   7. How To videos on some basic spa and salon services
   8. Use of proper hash tags on social media
3. Salon & Spa Website – Alpha Media not just helps in building your website but we make sure that your website does not remain a catalogue of your products and services. We strive to go one step ahead and enable you to take online bookings. At the present rate of growth of mobile phones in the world, mobile only websites can also be looked at in the near future. Prospective or existing clients can check available slots and you can deliver your services in a much organised fashion leading to overall customer satisfaction.
4. Local Search Marketing – Let’s get it right, the salon and spa business is local. Even if you are a big brand, hardly anyone will be willing to travel miles for salon and spa services because they are looking for relaxation in the first place. In this context, local search marketing assumes enormous importance and we ensure that even as we engage in it you get your bang for the buck.  
5. Sales Management Systems – At Alpha Media, we ensure that we go beyond the realms of our job description and make sure that you get what you need. In our experience in working with salons and spas we have seen the need of a good sales management system that can take your business to the next level.

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HOW SALON & SPA MARKETING CAN BENEFIT YOUR BUSINESS

People come to Salons & Spas to unwind and feel good after dealing with stress at work or elsewhere. Salons& Spas approach us to feel good about their digital marketing plan! When a potential customer searches for a nearby salon or spa online, it’s our job to make sure your salon or spa has a prominent online presence. This is where digital marketing can help, or to be more specific, salon & spa digital marketing can help.

Salon & Spa Digital Marketing can provide the reach and awareness that traditional marketing fails to provide.

Unlike traditional methods such as giving out business cards, print ads or referring a friend, digital marketing will ensure that you are ever-present on the internet, which is the key to your success. Your presence on the internet could include any or all of the following:

• Your own Spa & Salon website
• Social media channels
• Email marketing
• Search engines

The common denominator among all these is great content. It serves as the fuel that drives all of your digital marketing efforts.

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Can Digital Marketing Really Affect Your Salon & Spa Business?

Now that you are aware of the benefits of salon and spa digital marketing, your next question is probably this – “Can digital marketing really affect my business and in what way?”

Well, to help you answer this question, let’s check out these statistics.

• Almost 72% of adults

use social media platforms to engage and share information with others when dealing with health and wellness businesses.

• 68% of potential clients

are swayed by 1-6 customer reviews they find online.

• 92% of users

say that they like to read online reviews first when searching for local businesses.

• 47% of people worldwide

use the internet when looking for information about health & wellness professionals.

• 78% of customers

searching online for local businesses are converted into paying ones.

• 32% of users

in the India post about the experiences of their family and friends on social media when dealing with wellness services like Salon, Medical Spa etc.

These statistics show us how important digital marketing is for your salon & spa business. If you’re not present online, your customers are going to find your competitors instead of your salon and spa business! And as your go-to digital marketing agency, that is not what we want to happen. So let us help you make the most of digital marketing and increase your customer base today!

Why Alpha Media Should Be Your First Choice as a Salon & Spa Centre Digital Marketing Agency

• Specialist Agency – We have an expert team of workers who shall work day and night to deliver results for you. Our team has worked with multiple businesses in the sector and has an excellent track record of delivering results.

• Client Engagement – The client is the king for us. We ensure that all your goals are met on time so that your bottom lines are not impacted and are instead improved. Depending on your choice, we will keep you updated at regular intervals about necessary information about our plans, strategies and execution.

• Task-Oriented – We do not believe in setting goals without having a list of tasks that need to be accomplished in order to achieve those goals. Work that gets listed gets done is our motto.

Frequently Asked Questions While Choosing Alpha Media for Salon & Spa Digital Marketing Services

What is your success history in this sector?

We have always believed and executed the same in delivering more than what we promise. At all the stages of digital marketing involved in your journey, we shall handhold you to success. We have worked with both small and big brands to take them ahead in the salon and spa sector.

Will you deliver fast results?

We are one of the premier digital marketing agencies in the country. Our expert team will sit with you and analyse your goals and how to realise them. Later, we will give you a reasonable time frame that can ensure your goals are met. More often than not, we deliver before the deadlines.

What are your standard plans?

Our standard plans can be found below. You may contact us on any of our channels and we shall be delighted to customise a plan just for you. In fact, we encourage our clients to sit with us and create a plan that suits them because we believe in delivering the maximum benefit to the customer at the least cost. If our standard plans suit you, we can still work around and provide you with certain add-ons that might suit you even better.

Do you wish to see your salon and spa business growth take a new leap of faith in the coming few months?

Contact us so that you can get an overview of the ideal digital marketing strategy for salons and spas.

Discover How We Can Make Your Business Visible To the Correct People

Ready to speak with a digital marketing expert?

Call us or drop us an email and we shall take it forward.
Call: +91 9971968447    info@alphamedia.in