What is Seo


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Search Engine Optimization - (Optimization) is the term used to describe the complex and on-going process in which web designers apply to a website in order to increase its Google page rank and to make it return higher in the search results for specified targeted keyword phrases. The process involves both On-Page SEO and Off-Page SEO alterations which include the following:

→ Modifying Menu Navigation systems to be more spider friendly
→ Improving text content and keyword density
→ Link Exchange with other websites offering the same or similar service
→ Correct Title Bar Configuration
→ Meta Keywords & Descriptions
→ Using Header and Strong tags on key text words and phrases
→ Internal Links
→ Alt tags on images

Without any doubt, Search engine optimization is an integral part of the website design process and should therefore not be underestimated. The more relevant to the search criteria a search engine believes your site to be, the higher you will appear in the search returns! In fact, statistics show that over 85% of internet users will use their favorite search engine in order to locate what they are looking for, and almost 95% of them don't proceed past the first four pages of results. It is for this very reason that your website design needs to be optimized correctly in order to achieve optimal performance and a high Google page ranking.

Why do I need to have my website optimized?
Unless your main priority is to have your website ranking well in Search Engines and outranking all your other competitors then you do not really need to have your site optimized. However if you plan rely on your online presence and to play a major role to promote your product, then SEO is a must!
Search Engine Optimization (SEO), is an integral part of website design and development process and as such, should not be underestimated. Statistics show that over 85% of internet users today will use their favorite search engine in order to find what they are looking for, and almost 95% of them don't proceed past the first four pages of results.
It is for this very reason that your website needs to be optimized correctly in order to achieve optimal performance and a high Google page ranking.

Search Engine Optimization benefits can include:
→ Having your website correctly optimized can result in a noticeable increase in the number of online enquires generated by the increase in traffic to your website. The traffic increase as a result of website optimization will generate an increase on in online customer enquiries and sales.
→ Better Visibility. Optimizing a website correctly will help increase the chance that your site will successfully reach and be found by your target audience. Ideally your aim is to have your website return in the top results for your targeted keyword phrases as many users won't passed the first few pages of the search results. In short, by incorporating search engine optimization strategies will see your website listed higher in Google for your target keywords, hence making your site found more easily.
→ Experience an increase in traffic to your website. Traffic to your website is vital, however in order to achieve this, your website must be visible in the search returns. A high ranking website = higher visibility = increased website traffic.
→ By implementing a strategic and well configured online promotion marketing strategy can result in generating increased exposure of your website and see your product and brand reach a much larger audience, be more accessible and therefore generate more relevant traffic and sales.

Why Website Optimization is important for high Google rankings
Search engines have now become the internet users preferred choice to locate their topic of interest and with so many businesses online, all vying for the top spot in the search results for their respective service only highlights the need for website optimization.

When performing a search, internet users generally believe that those sites returning highest in the returns are more relevant to their search criteria than those further down the list. Websites appearing lower in the search results are considered to be less relevant, as a result their chances of being clicked by the user are significantly reduced. In fact many users will not proceed past the first few pages of search results.

SEO increases sales & profit for your business
Investing money and time into establishing an online marketing promotion campaign and having your website correctly optimized to be search engine friendly and optimized to target your chosen keyword phrases will more often than not help achieve and return the following results:

→ Your website will be exposed to a wider target audience than it would have had it not been optimized. The flow on effect is your website will attract more sales leads, allowing for higher conversion rates. ( increase profit )
→ Done correctly, search engine optimization will give your business a decided advantage over your other competitors who haven't had their site optimized. An optimized website will rank higher in the search results therefore increasing your chance of customers finding your website at the top of the search results for their topic of interest. Increase exposure will lead to an increase in sales.
→ Web traffic for your targeted keyword phrases previously going to your competitor's sites will now be captured by you.
→ Without any doubt, search engine optimization is an integral part of the website design process and should therefore not be underestimated. The more relevant to the search criteria a search engine believes your site to be, the higher you will appear in the search returns! In fact, statistics show that over 85% of internet users will use their favorite search engine in order to locate what they are looking for, and almost 95% of them don't proceed past the first four pages of results. It is for this very reason that your website design needs to be optimized correctly in order to achieve optimal performance and a high Google page ranking.








Alpha Media (Web Designing & SEO Company in Delhi)
Address : WZ - 816 Rani Bagh
Email : anshul@alphamedia.in , alphamediadelhi@gmail.com , info@alphamedia.in