Social is becoming increasingly important in SEO as the search engines are factoring social signals into their algorithm as an increasingly important metric. For this reason, it is becoming increasingly important for websites to show that they are socially active, engaging with their audience and producing and sharing high quality content. Social bookmarking is one of the most effective ways to integrate 'Social' into a campaign, because not only is it an effective way to share content, but it is also an effective link building method.
Social bookmarks create more links back to your website, meaning that it will be crawled more often and new content will be indexed quicker than at a site where there are few inbound links. Again, because these social bookmark links are often used to share valuable content, they not only serve a technical SEO purpose, but they will also attract new visitors to the site and help to build brand outreach across the web. The additional visitors to your website might then proceed to share your content via their social network accounts, which in itself can lead to even more links.
Social bookmarking can also help to establish relationships with your audience, and with other industry influencers, both of which will benefit your business in the long term. As long as you are bookmarking excellent, unique content, then this form of link building is likely to become an important component of a natural backlink profile.
At Alpha Media we know how to our range of social bookmarking services can be used for maximum effectiveness, and if used correctly, they can really improve the ranking performance of a website